Which should your treatment center choose?
Six decisions that come up when a treatment center plans its website and marketing, each answered on one page: a comparison table, who each option suits, where the other option genuinely wins, and every outside fact linked to its source.
- 6 decisions
- Every outside fact sourced
- Last reviewed
Who you hire, and how you pay them
Two decisions about the people behind the work. One of them has criminal statutes attached.
- SpecialistvsGeneralist
Should a treatment center hire a specialist healthcare agency or a generalist web agency?
Four rules most web agencies never meet decide it: ad certification, inquiry forms, Part 2 and the claims you can make.
Read the comparison - Pay per resultvsFlat fee
Pay per lead, pay per admission or a flat fee: how should a treatment center pay for marketing?
The one comparison where the wrong answer can be a crime: EKRA, the Anti-Kickback Statute and Florida law, quoted.
Read the comparison
How you buy and build the website
What you are paying for after launch, and what the site runs on.
- WordPressvsNext.js
WordPress or Next.js: which should a treatment center website run on?
Self-serve editing against speed and a small attack surface, and the three questions that matter more than either.
Read the comparison - MonthlyvsOne-time build
Monthly website partnership or one-time build: which suits a treatment center?
Not a question of how you pay, but of who keeps building, patching and checking the site after launch.
Read the comparison
Where admissions come from
Paid or organic, and your own page or someone else's.
- SEOvsGoogle Ads
SEO or Google Ads: which should a treatment center fund for admissions?
One is slow and free per visit; the other is fast, paid per click and gated behind certification.
Read the comparison - Own websitevsDirectories
Your own website or rehab directory listings: where should a treatment center put its effort?
Not either or: which one carries the weight, which one points to the other, and how a listing fee can cross a line.
Read the comparison
How these pages are written
- No agency is ranked or recommended. These are decisions, not rankings, and KhanWork is one of the options, so ranking rivals here would be marketing dressed as analysis.
- Every outside fact links to a primary source: the statute itself, the platform's own policy, the vendor's own price list.
- Every page says where the other option genuinely wins, including when that option is not the one KhanWork sells.
- Every page carries the date it was last reviewed, so you can tell whether a rule might have moved since.
For the words these pages lean on, see the glossary; for how a KhanWork project actually runs, see our process.
The long reads behind them
- How to choose a treatment center marketing agency
- Rehab marketing without buying leads
- WordPress vs Next.js in 2026
- The best website builder for a treatment center
- Template or custom website in 2026
- Website builder vs hiring a designer
- In-house vs agency web design
- How to choose a web design agency in 2026
Frequently asked questions
Because these are decisions, not rankings. Which agency to hire is a separate question, and KhanWork is one of the options, so ranking rivals here would be marketing dressed as analysis. Other companies appear only as cited sources, as a client whose result we report, or as parties to two FTC cases, in the FTC's own words. The article on choosing a treatment center marketing agency covers what to check in any agency.
No. KhanWork builds websites and is not a law firm. Where a page states a law, it paraphrases the statute closely and links to the text, and the pay-per-admission page says plainly when to call a healthcare attorney.
Each page shows the date it was last reviewed, currently 2026-10-15, and every outside fact links to the source it came from, so you can check whether anything has changed since.
Not sure which decision is yours to make first?
Send your URL for the free funnel review. Within two business days you get a 3-minute video on the page your traffic lands on, the three places it is losing inquiries, and what ChatGPT and Perplexity say about your center. No call attached.