FAQ
Frequently asked questions
Straight answers about how we work: services, pricing, process, timelines, SEO and results. Can't find yours? Start a chat with Khan.
Getting started
What kind of healthcare centers do you build for?
Addiction treatment and recovery centers are the core of what we do. We also build for mental health and behavioral health programs, clinics and medical practices, dental practices, and the agencies that serve them. We have served 5 treatment centers, and 200+ projects across all of our work.
How do we get started?
Two doors. Book a 30-minute call with Ali: you bring the site, we bring the notes, and you leave knowing which plan fits before any work starts. Or send your landing page for a free funnel review first and decide afterwards. Most centers begin on Foundation Partner, then move to Growth.
What is the free funnel review?
Send us your landing page and within two business days Ali records a 3-minute video walking through it on a phone, the way a family actually arrives at it, and names the three places an inquiry is being lost. It includes an AI Visibility Snapshot: who gets cited when a family asks ChatGPT, Perplexity or Google AI for treatment in your city. It is free, no call is attached, and it lives at /free-audit/.
What do you need from us before the build starts?
Your content and assets: photos, licensing and accreditation details, program and staff information, and one named person who can approve copy. The 14 business day clock starts the day those land. We also need feedback inside 48 hours at each review point. If a window is missed the timeline moves day for day, so it stays honest on both sides.
Do you work with agencies under their own brand?
Yes. The same three tiers ship white label at 20 percent off, under your brand, and the client relationship stays yours. You sell it, we build it. We also built Eden Digital from the ground up and it grew revenue 10X, so we know the agency side of the table.
What we build
Do you design and build the whole site, or only the design?
Both, end to end: strategy, design, build and launch. You get a live website, not a Figma file to hand to someone else. Copy, page structure and tracking are part of the work rather than extras you have to arrange separately.
Why do you rebuild the landing page first?
It is the page that decides whether a family calls. A parent or a spouse arrives on a phone, usually in a bad week, and decides in about ten seconds whether your center is safe to contact. Foundation refreshes your brand and rebuilds that one page first, so the page carrying the most weight is fixed before anything else gets built.
Do you handle branding, or only the website?
We refresh the brand too: your existing logo refined, colour, type and a component set, sized to what a center actually needs rather than a 60-page manual. It is part of Foundation, because a landing page cannot be rebuilt credibly on a brand that is working against it. Growth goes further, with a full rebrand and a brand guide.
Can you build a page set for every location?
Yes. Scale Partner covers a full page set and AI visibility tracking for every location, and single locations can be added to Growth one at a time. Each one gets local schema and alignment with your Google Business Profile, so the right facility shows up in the right city.
Are your forms and tracking HIPAA-aware?
Yes. We keep protected health information out of analytics and ad pixels, ask only for what admissions needs at first contact, send submissions over encrypted connections, and route them into a system your team already runs under its own agreements. To be plain about what that is not: a website cannot be HIPAA certified, and compliance depends on your whole operation rather than the site alone. We will tell you which pieces sit on your side.
Can you redesign a site we just paid someone else to build?
Yes, and it does not mean starting over. Cornerstone Healing Center, a multi-location Arizona rehab, saw 20 percent more conversions after our redesign. We keep what is working, rebuild what is costing you inquiries, and tell you plainly if the site is not the thing holding you back.
Pricing and plans
Why would we pay for this when AI can build our site?
It can, and it will look fine. It will not tell you what your center should feel like to a family in crisis, it will not run a LegitScript compliance check, and it will not answer for the inquiry rate. We use AI heavily in delivery. You are paying for the judgment on top of it and for someone accountable to the result.
We already have a website. Why Foundation?
That is exactly who Foundation is for. It does not start over. It refreshes your brand and rebuilds your landing page, the part that decides whether a family calls, and gives the rest of your site a structure AI engines can read and cite. Then it builds one new page a month. Growth builds everything else, one request at a time.
We already have an SEO agency.
Good. Keep them. Growth Partner is the design, conversion, and AI visibility team that gives them a site worth ranking. We coordinate with your SEO vendor and stay out of their lane.
What is AI search visibility?
Families now ask ChatGPT, Claude, Perplexity, and Google's AI overview for treatment recommendations. Those answers cite specific centers. If your site is not structured for them to read, you are invisible in that channel. We report monthly on where you appear and fix the gaps.
Is there a contract?
No. Every plan is month to month. Pause or cancel anytime. The 90-day guarantee needs 90 days to measure, so it applies to Growth and Scale clients who stay through that window.
Do you only work with healthcare?
It is what we are built for and where our results are. We take referrals from other industries when the fit is right, and we will tell you on the first call if it is not.
How much does a treatment center website cost?
Foundation Partner is $1,000 a month: a converting landing page and a brand refresh live in 14 business days, then one new page a month. Growth Partner is $2,500 a month for the whole website, unlimited requests one at a time, three social posts a week, the monthly AI visibility report, and the 90-day guarantee. Scale Partner is $5,000 a month for multi-location operators. Pause or cancel anytime.
How long does it take to launch?
The landing page and brand refresh go live in 14 business days from the day your content and assets land. Feedback windows are 48 hours, and the timeline extends day for day if one is missed, so it stays honest on both sides.
Can you help us get LegitScript certified?
We build the site to pass the website portion of the review: verified testimonials, accurate treatment claims, no outcome guarantees, licensing and accreditation displayed, privacy policy and address present. Certification itself is between your center and LegitScript, and we will tell you before launch if anything on the site would fail.
Do you write the content, or do we?
We write it. Admissions copy is written for a parent or spouse deciding under pressure, then reviewed by your clinical and admissions team for accuracy before anything goes live.
Do we have to move off WordPress?
No. We work on WordPress, Next.js, Webflow, and whatever you already run. If your stack is genuinely holding you back we will say so, and we will not sell you a migration you do not need.
How do you measure whether the site is working?
Calls, verified form submissions, and insurance verification requests, tracked from a baseline we record before launch. That baseline is what the 90-day guarantee is measured against.
Why do agencies pay less?
Agencies bring several centers at once and handle their own client relationships. The deliverables are identical, delivered under the agency's brand.
What is the difference between Foundation and Growth?
Read across any row of the pricing table. Foundation builds one page a month; Growth builds everything, one request at a time. Foundation gives you social templates; Growth delivers three posts a week. Foundation gets a snapshot of your AI visibility; Growth gets the report every month with the fixes made. Most centers start on Foundation and move to Growth when they want the rest of the site this quarter instead of over the next year.
What's the difference between Growth and Scale?
Growth is unlimited requests with one active at a time, on a 48-hour turnaround: the full website, a monthly AI visibility report, three social posts a week, a monthly A/B test, Slack, and a monthly call. Scale is two active requests on a 24-hour turnaround: the full website and the AI report for every location, the same three posts a week plus two videos a month, weekly A/B tests per location, a dedicated team lead, and a weekly call. Most single-site centers are Growth. Groups are Scale.
Can we buy just the AI Visibility Report?
Yes, at $500 a month standalone. It is often the right first step: the report shows exactly what to fix, and Growth is where those fixes get built.
When can we start?
Foundation kickoffs run on the 1st and the 15th of each month, three a month.
Process and working together
What does the process look like?
A 30-minute call with Ali to scope it and pick the plan. Then kickoff, where your content and assets land and the clock starts. We refresh the brand and design and build the landing page, with 48-hour feedback windows, and launch inside 14 business days. Days 15 to 30 add a full-site roadmap session and a 30-day data review. From month two, Foundation builds one roadmap page a month, and on Growth the rest of the site gets built week by week from there.
How do we talk to you during the project?
On Growth and Scale, Slack, with a 48-hour turnaround on requests for Growth Partner and a 24-hour priority queue on Scale. Foundation and Growth include a monthly strategy call, Scale a weekly one. You can see what is in progress and what is next at any point, and you are talking to the people building it rather than an account manager.
How many revisions do we get?
Revisions on the design work run inside 48-hour feedback windows, which keeps the 14 business day launch on track. After launch, small edits on Foundation and requests on Growth come back within 48 hours, and within 24 hours on Scale. If something is genuinely wrong, we would rather fix it than argue about it.
Who owns the website and the files when we are done?
You do. The website, the source files and the brand assets are yours. Wherever possible we set hosting and analytics up in your own accounts, so there is no proprietary platform to stay on and nothing held back if you leave.
What happens after launch?
Foundation includes a roadmap for the next twelve months and a 30-day review call to look at what the tracking shows. From month two it builds one roadmap page a month, with small edits on a 48-hour turnaround, a monthly call and a monthly tracking review. Move to Growth and the whole roadmap gets built: the rest of the site, a monthly AI visibility report, conversion testing, three social posts a week and a blog post a week. Cancel anytime and the site is still yours, working.
How do you work with our marketing team or our other vendors?
We stay in our lane, and we write down who owns what on the first call. Your SEO or PPC vendor keeps their work: we give them a site worth ranking and a page worth sending traffic to, and we share the tracking so nobody is guessing. If a change of ours would affect their campaigns, they hear it from us before it ships.
Results, SEO and AI search
Will our site rank on Google?
The build gives you the parts that are in our control: fast load times, strong Core Web Vitals, semantic markup, metadata, structured data, a clean sitemap and pages that answer what families actually search for. Rankings also depend on how competitive your market is and on the work that continues after launch, which is what Growth Partner is for. Anyone promising you a position is guessing.
How do you get a center cited by ChatGPT, Perplexity and Google AI?
The same discipline as search, for a different reader. Structured data, FAQ schema, clean semantic markup and server-rendered content, so an engine can read the page without running scripts. Then we write the answers those engines quote: what you treat, who you accept, which insurance you take, where you are. On Growth you get a monthly report on where you appear and what to fix next.
Do you guarantee results?
We put two things in writing. On every tier, you go live in 14 business days from the day your assets land, or your next month is free. On Growth and Scale, if the landing page does not beat your baseline inquiry rate within 90 days, we keep working on it at no charge until it does, for clients who stay through the 90-day window from launch. A pause pauses the window. We do not promise a number of leads, because that depends on your market and your traffic as much as on us.
Do you set up call tracking and analytics?
Yes, and before launch rather than after, so there is a real baseline to compare against. We track calls, verified form submissions and insurance verification requests, and we keep protected health information out of analytics and ad platforms while doing it.
What results have you actually produced?
Cornerstone Healing Center, a multi-location Arizona rehab, saw 20 percent more conversions after our redesign. We built Eden Digital from the ground up and it grew revenue 10X. We have served 5 treatment centers and shipped 200+ projects across all of our work. If a claim is not on that list, we are not making it.
Technical and support
Will the site be fast, mobile-friendly and accessible?
Yes. Every build is responsive first, because families arrive on phones, and we check performance and Core Web Vitals before launch rather than hoping. We build with accessibility in mind, which matters more than usual when someone is reading your site in distress.
What does the site run on, and who hosts it?
Whatever serves you best. We build in Next.js and in WordPress, and we work on Webflow and other stacks you already run. We can recommend and set up hosting and connect your domain, or work with the host you have. The stack is a decision we make with you on the call, not one we sell you in advance.
If we do change stacks, will we lose our rankings?
Not if the migration is done properly. We map every existing URL to its new home, redirect the ones that change, keep the content and metadata already earning traffic, and watch search performance after launch to catch anything that slipped. We will also tell you when a migration is not worth doing.
Is the site secure?
Security is built in: modern frameworks, a small attack surface, HTTPS and a sensible configuration. A static or server-rendered site is far harder to compromise than a plugin-heavy install nobody has updated in a year. Forms get the extra care described above, since that is where patient information actually passes through.
Who keeps the site updated after launch?
We do, on every plan. On Growth and Scale, updates, fixes and improvements ship as part of the monthly work, on a 48-hour turnaround (24 hours on Scale). On Foundation, month two onward includes one roadmap page a month and small edits with a 48-hour turnaround. If you cancel, the site is yours to maintain, and we will tell you exactly what needs attention and how often.