Cornerstone Healing Center
Multi-location rehab, Arizona
AMAZING as always! I've used Ali on many projects and have been so pleased with the results. The pages he's designed have increased conversions by 20%!!!
BRANDING
A brand a family trusts before they read a word
Brand identity for treatment centers, behavioral health programs, clinics and practices. We rebuilt Cornerstone Healing Center's brand and website, and conversions went up 20 percent.
A family deciding where to send someone is reading signals long before they read your copy. A mark that looks like it was bought in an afternoon, four shades of the same blue across five pages, stock photography of a beach nobody at your center has seen: each one asks them to trust you a little less. Branding here is the system that makes those signals agree. We build the mark, the palette, the type and the rules that hold them together, then apply them to the pages and the print a center actually uses: admissions packets, signage, staff cards, the ad creative your media buyer needs next week. It is the first half of Foundation Partner, and it is the half that decides whether the second half is believed.
What this covers
The mark and its versions
A primary lockup plus the ones real life needs: a stacked version, a single colour, a reversed one for dark grounds, and a small mark that still reads at favicon size.
Palette with proportions
Not a swatch dump. Which colour carries a page, which one is the accent, what percentage of a layout each should take, and which pairs pass contrast on text.
Type system
A headline face, a body face and the sizes between them, set as a scale so a new page inherits the hierarchy instead of reinventing it.
Usage rules, written down
Clear space, minimum sizes, what never to do to the mark, and how the brand behaves on a photo. The decisions that otherwise get made ad hoc by whoever builds the next thing.
Applied to the work
The system applied where it earns its keep: the admissions page, ad creative, email, social templates, signage and the printed pieces your admissions team hands over.
Files your team can use
Figma libraries, SVG and PNG exports at the sizes each platform wants, and a short guide, so the next designer or agency inherits a system rather than a folder.
How we run it
Read the market you are in
We look at the centers a family compares you against in your city and name what everyone is doing, so the brand has somewhere to stand that is not the same blue and the same stock photo.
Directions, with the thinking
A small set of directions, each with the reasoning written down: why this type, this palette, this feeling for a parent reading at 2am. You pick one and we commit.
Build the system
Mark, palette, type and rules, drawn as one system rather than a logo with decoration added later. Your clinical and admissions team review anything that makes a claim.
Apply and hand over
We apply it to the pages and assets that matter first, then hand over the files and the rules, so it survives the next person who needs a flyer on a Friday.
Tools we work in
What clients say when they think we're not looking
Screenshots and messages from real partnerships.
Announcement Partner
to me ▾
Hi Everyone,
I wanted to connect everyone via email following Ali's message earlier regarding refreshing some of our marketing collateral for Recovery Center
Ali, thank you again for the incredible branding work you put together for us.
We're excited to continue building on that foundation and bring some updated materials to life that our development team can use in the field.
Anonymous Partner
to me ▾
Thank you so much, every time i show someone they love it.
Wins alert! Business, which is a super young site with little history is now ranking on page one.
Susana Khai 11:55
Ali you're too nice Ali Shayan You should yell at me at some point 🤣🤣
Tae Kim
Founder, Aspire Mobility
Susana Khai
Founder of Eden Digital
This guy always does a great job, like seriously! SO glad I found him. it's hard to find a good designer these days
Susana Khai
Founder of Eden Digital
Amazing as always, not one single complaint.
Susana K.
Founder of Eden
Announcement Partner
to me ▾
Ali, You are amazing!
This picture was perfect as always.
Thank you again for jumping on it and completing it so quickly. We truly appreciate it.
Tae Kim
Founder of Aspire Mobility
I had a great experience working with Ali. He works super fast and is a great communicator. Would definitely recommend him and hire him again for an other task."
Frequently asked questions
Branding is part of Foundation Partner, which is $1,400, charged once, and covers the brand foundation and the page new inquiries land on, live in 14 business days. If the brand work needs to run wider than that, we scope it on the call before anything starts.
Often just the website. A rebrand is worth it when the mark cannot hold up next to the centers you are compared with, when the name no longer fits the programs you run, or when five versions of your logo are in circulation and nobody knows which is current. We will tell you honestly which one you are.
That is the point of a system rather than a logo. The rules cover small sizes, single colour printing and dark grounds, so the mark holds on a building sign, an admissions packet and a favicon.
You do, once the project is paid. You get the working files, the exports and the written rules, and you can hand them to any designer or agency afterwards.
Yes. Plenty of centers keep their name and mark and need the rest built around it: palette, type, rules and application. We will say so if the mark itself is the thing holding you back.
