Local SEO
Local SEO is the work of making a business appear in search results for people looking for a service in a specific place, both in the map results and in the regular results beneath them.
Also called local search optimization
- Last reviewed
- 1 source, linked
- 4 related terms
What it means
Google says its local results weigh three things: relevance, how well a listing matches the search; distance, how far the business is from the searcher or the place in the query; and prominence, how well known the business is. It also says there is no way to request or pay for a better local ranking.
The work spans the Google Business Profile, consistent name, address and phone details across directories, a page for each location and service, reviews, and links from local organizations. For centers that cannot run paid search, it carries even more of the load.
Why it matters for your website
Build one page per location, with the full address, local phone, hours, directions, photos of that building and the services offered there. A single locations page listing five addresses gives none of them much to rank on.
Write the way people search in your area, with city and neighborhood names, insurance plans and levels of care, and keep every detail identical to the Business Profile.
Sources
The facts on this page about a law, a regulator, a clinical standard or a platform come from these sources. Each link opens the original in a new tab.
- Google Business Profile HelpTips to improve your local ranking on Google (opens in a new tab)
Last reviewed
See how your own site handles it
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