A 20% lift in website conversions for an Arizona treatment center
Families choosing addiction treatment decide fast and under pressure. We redesigned Cornerstone's site for that moment, then kept the brand, ads, social, and email matching it.
increase in website conversions after the redesign
Overview
Cornerstone Healing Center is an addiction treatment center in Arizona. Its work reaches people at one of the hardest points in their lives, which means every public touchpoint, from the website to a printed handout, has to earn a family's trust immediately.
For most families, the first contact with Cornerstone is a web page, often opened in a moment of crisis. Cornerstone brought KhanWork in to redesign that experience and to handle the brand, collateral, and ongoing creative around it.
A decision made under pressure, on a screen
People do not browse treatment sites casually. A parent or partner arrives scared, comparing centers late at night, and deciding whether to trust a stranger with someone they love. If the site feels confusing or generic, they leave and call the next result. Every unclear page costs an admission.
The website had to carry that weight, and everything around it had to match: the ads that bring visitors in, the social presence they check next, the emails that follow up. Cornerstone needed one partner producing all of it in a single, credible voice.
What we did
Redesigning for the reader in crisis
The website redesign started from the visitor's state of mind. Someone researching treatment needs plain answers fast: what the programs are, who they help, and what to do next. So the new pages favor calm layouts, direct language, and an obvious path to reaching out, stripping away anything that reads like marketing when a family is looking for help. Those are the pages behind the 20% conversion lift.
One identity from web page to waiting room
Trust compounds when every touchpoint agrees. Alongside the redesign we worked on Cornerstone's branding and carried it into collaterals and web graphics, so the printed material a family is handed matches the site that convinced them to call. In a field where credibility is the product, a consistent identity does quiet, constant work.
Acquisition creative that never breaks character
Treatment centers cannot rely on one channel. We designed Cornerstone's ads, social media, and email so the ad that catches someone's eye, the feed they check for reassurance, and the follow-up in their inbox all sound and look like the same organization. That consistency means every new campaign starts from a recognized identity instead of from zero.
After the redesign, website conversions at Cornerstone increased by 20 percent.
- The lift is the client's own measurement, reported in their review of the pages we designed.
- It came out of a relationship spanning many projects: branding, the website redesign, collaterals, ads, social media design, email design, and web graphics.
“AMAZING as always! I've used Ali on many projects and have been so pleased with the results. The pages he's designed have increased conversions by 20%!!!”
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