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MARKETING

Get found in search, cited by AI, and clicked in the feed

One partner for the ads, email, social, content and SEO behind a healthcare center. We make campaigns families click and pages AI assistants can cite.

Marketing work by KhanWork

Marketing is the service that keeps working after launch day. We plan and produce the ads, emails, social posts and content that carry your programs to the families looking for them, then tune the path they land in. That includes the newest channel: AI answers. When a parent asks ChatGPT or Google's AI results where to send her son, the answer names a handful of centers, and we structure your pages so you can be one of them. It is the same kind of work we delivered for Cornerstone Healing Center, whose ad, email and social creative we designed, and whose website conversions rose 20 percent after our redesign.

What this covers

Ad creative and campaigns

Concepts and full sets for Google Ads and Meta, written and designed in-house, with enough variants to test honestly instead of betting on one hero visual, and claims kept inside what a treatment center is allowed to say.

Email design and campaigns

Campaign and follow-up emails designed to be read, not just delivered, built as reusable HubSpot templates with one measurable action per send and no protected health information in the body.

Social media design

Program launches, alumni milestones and campaign graphics on a publishing cadence, matched to each channel's format, so the feed stays active without your admissions team designing anything.

Content that carries the pitch

Page copy, articles and program content written to convert a family who is comparing centers at midnight: plain claims, specific proof, and a clear next step on every piece.

SEO and AI-search visibility

Technical and on-page SEO with RankMath, local search for near-me queries, plus content structured so ChatGPT, Perplexity and Google's AI results can quote you as the source rather than just rank you.

Funnels people finish

Landing page to email to answered call, mapped as one path with a measurable step at each stage, so you know exactly where families drop off.

How we run it

  1. Audit what you have

    When: At kickoff

    We start with your current channels: ads, list, feed and search presence. What is pulling weight stays, what is not gets rebuilt, and the gaps get named before anything ships.

  2. Pick channels and messages

    When: After the audit

    We choose the channels worth your budget and write the core messages for each: the claim, the proof behind it, and the action we want a family to take. Anything a clinical team needs to check, they check.

  3. Produce and launch

    When: From the first production cycle

    Design and copy happen in-house: ad sets in Google Ads and Meta, emails in HubSpot, social templates, and SEO fixes through RankMath. You review everything before it goes live.

  4. Measure, then iterate

    When: Monthly on Growth, weekly on Scale

    Every campaign reports against the number it was built to move, calls and verified form submissions rather than impressions. Winners get more budget, losers get killed early, and the next cycle starts from evidence.

Campaign dates come after the audit, not before. If the funnel needs a landing page first, it goes live in 14 business days from the day your content and assets land, and campaigns follow it.

How every engagement runs

Tools we work in

Google AdsMetaHubSpotRank Math

Not a fit if

Better to hear it now than in month two. If one of these is you, this is the wrong buy, and we would rather say so than sell it.

  • You want paid media managed and nothing else

    If all you need is someone to run spend against the page you already have, a PPC specialist is the better hire. Marketing here is the creative, the page it lands on and the path after the click, together.

  • You are not licensed or certified yet

    Google will not run addiction treatment ads in the US without LegitScript certification, and LegitScript checks that you are licensed for the services you offer before it certifies. Until both are in place the ads cannot run, so start with the site and come back to campaigns when they land.

    Sources: Google Ads addiction services policy (opens in a new tab), LegitScript addiction treatment certification (opens in a new tab)

  • You want to pay per lead or per admission

    We do not sell leads and we do not charge by the admission. Every tier is a flat monthly price, and every inquiry goes straight to your own admissions team.

  • You need campaigns live this week

    Campaign dates come after the audit, not before. If the funnel needs a landing page first, that is 14 business days from the day your content and assets land, and the ads follow it.

Start smaller

You do not have to buy a partnership to find out whether you need one.

First step, free

The free funnel review

Send the page your traffic lands on. Within two business days Ali records a 3-minute video walking through it on a phone, the way a family arrives at it, names the three places it is losing inquiries, and adds the AI Visibility Snapshot. It is free, and no call is attached.

The review shows what a family sees after they click: your landing page, on a phone, and the three places it loses them. That is worth knowing before you spend another dollar sending traffic into it.

What usually fits next

Growth Partner

$2,500 a month

Growth is where the ongoing marketing lives: three social posts and a blog post a week, a live A/B test on the landing page every month, and the monthly AI visibility report. If the funnel needs a landing page before anything else, start on Foundation.

Pause or cancel anytime.

What clients say when they think we're not looking

Screenshots and messages from real partnerships.

Cornerstone Healing Center

Multi-location rehab, Arizona

AMAZING as always! I've used Ali on many projects and have been so pleased with the results. The pages he's designed have increased conversions by 20%!!!

Susana Khai 11:55

Ali you're too nice Ali Shayan You should yell at me at some point 🤣🤣

Tae Kim, Founder, Aspire Mobility

Tae Kim

Founder, Aspire Mobility

Susana Khai

Susana Khai

Founder of Eden Digital

This guy always does a great job, like seriously! SO glad I found him. it's hard to find a good designer these days

Susana Khai

Susana Khai

Founder of Eden Digital

Amazing as always, not one single complaint.

Susana K., Founder of Eden

Susana K.

Founder of Eden

Tae Kim

Tae Kim

Founder of Aspire Mobility

I had a great experience working with Ali. He works super fast and is a great communicator. Would definitely recommend him and hire him again for another task.

Frequently asked questions

Both. We design the creative and build the campaigns in Google Ads and Meta, because the two jobs fail when they are split: an ad concept only works if the targeting, format and landing page agree with it. For Cornerstone Healing Center we designed the ad, email and social creative behind their marketing, and the pages we redesigned for them lifted website conversions by 20 percent. Creative and distribution in the same hands is the whole point of the service.

Let's look at your landing page together.

A 30-minute call with Ali. You bring the site, we bring the notes. No pitch until you ask for one.

Or start with the free funnel review

Trusted by treatment centers, clinics and the agencies that serve them

20%More conversions, Cornerstone
14Business days to launch
5Treatment centers served