CallTrackingMetrics
Call tracking
Tracking code, FormReactor forms and webhooks. HIPAA workflows need a BAA, an eligible plan and specific settings.
Call tracking
CallRail and your treatment center website
Number swapping and form tracking by JavaScript snippet. The BAA comes with a Healthcare plan, which is a separate account.
- Read against the vendor's own pages
- BAA on specific plans
- Checked October 15, 2026
What it is
Call tracking and form tracking that ties each call, text and form to the campaign that drove it, with separate Healthcare plans for covered entities.
How it connects to a website
- Embed
CallRail's JavaScript snippet goes on every page, installed directly, with the WordPress plugin or through Google Tag Manager. It swaps phone numbers and tracks forms.
- Form posting
CallRail can track an existing website form (external form tracking) or host a form built in CallRail and embedded on your site.
What KhanWork does with it
- Install the CallRail snippet so the number on every page swaps by source, and check the swap on a phone.
- Connect the website form through CallRail's form tracking where you want forms in the same timeline as calls.
- Choose deliberately what CallRail sends to Google Analytics and Google Ads, and keep it to counts.
Setup, as the vendor documents it
- Install CallRail's JavaScript snippet on every page, before the closing body tag, directly, with CallRail's WordPress plugin or through Google Tag Manager.
- Create tracking numbers: source tracking for single sources, or a website pool for visitor-level tracking. The snippet swaps the number shown on the page.
- Turn on form tracking, then connect your existing form through external form tracking or build a form in CallRail and embed it.
- For healthcare, ask CallRail support for a Healthcare plan. It is set up as a separate account, and existing integrations must be re-authorized after the move.
Source: CallRail help center. Menus and labels change; follow what you see in your account.
What to watch out for
Where patient details can slip out with CallRail, and what the vendor's own documents say to switch on, switch off or ask for.
A standard account is not a healthcare account
CallRail keeps Healthcare plan accounts separate from standard accounts, and the BAA comes with the healthcare account. A standard CallRail account should not receive patient calls or forms.
Form tracking captures the whole form
CallRail says it captures the contents of each form submitted to your site. Whatever a family types lands in CallRail, so form tracking belongs on a Healthcare plan.
The GA4 integration sends events to Google
CallRail's GA4 integration sends call, text, chat and form events to your GA4 property using a measurement ID and API secret. Google offers no BAA for Analytics, and GA4 data redaction does not cover Measurement Protocol data. Send counts, nothing else.
The call itself can be health information
CallRail's own article notes that even without a recording, the fact of a call can link a person to a medical practice, and a tracking number tied to a campaign or keyword says more.
Frequently asked questions
Yes, on its Healthcare plans. CallRail's help center says it will enter into a BAA with the covered entity or business associate on a healthcare account.
CallRail says every integration in its library is usable on a Healthcare plan, after re-authorizing. That is exactly why the data each one sends needs reviewing.
CallRail says yes, and recordings require a login to play. The same state laws on telling callers they are recorded still apply.
Sources
- CallRail, Call Tracking for Healthcare (opens in a new tab) (checked )
- CallRail help center, CallRail Healthcare accounts (opens in a new tab) (checked )
- CallRail help center, Getting started with form tracking (opens in a new tab) (checked )
- CallRail help center, Dynamic number insertion overview (opens in a new tab) (checked )
- CallRail help center, Google Analytics 4 integration (opens in a new tab) (checked )
- Google, Data redaction in Analytics (opens in a new tab) (checked )
- CallRail, API v3 documentation (opens in a new tab) (checked )
Not legal advice. This page reports what the vendor publishes. Nothing here implies a partnership with CallRail. Confirm plans and the BAA in writing with the vendor, and let your compliance lead or counsel decide what counts as PHI in your workflows. For the terms, see BAA, PHI, HIPAA and 42 CFR Part 2 in the glossary.
